We’re not vendors for our clients, but strategic business partners. If we’re going to help you build and execute a sustainable inbound marketing and sales program for your company, we’ll need to learn how your business works and how your customers think.
Typically, initial engagement costs between $5,000 and $10,000 and then followed by monthly service commitments FROM $3000 per month.
On top of this cost you will require the marketing spend (for ads, software, creatives etc).
Our programa are custom-designed to serve as a core piece of your company’s business development infrastructure. This program’s success requires smart strategy, ongoing implementation, consistent data analysis and regular refinement. It also requires buy-in from the leader of your organization and active collaboration with your internal business development team.
We’re proud to say that the strong majority of our engagements have turned into long-term partnerships. Many of our clients have been working with us for many years.
How we determine our pricing
Three factors dictate the cost of any individual client’s Industrial Growth Solution:
1. Marketing Budget
The more fuel you throw on the fire, the better results you’re going to see. A $1,000/month marketing budget (on top of our fee) will drive a very different plan than a $10,000/month budget. We can work with a range of budgets – we just need to know what you have allocated.
2. Results you want to achieve
We’re big on goals. And marketing goals need to start with revenue.
If your revenue target is $3 million in new sales next year and you want to see half of that number attributed to your marketing investment, we know marketing needs to contribute to $1.5 million in sales. From there we work backward:
If your average sale is worth $50K, we’ll need 30 new customers
If your close rate is 25%, we’ll need 120 sales-qualified leads
And if 25% of website contacts generated are sales-qualified, we’ll need 480 new contacts
When we’ve set these micro-level targets together, we can design a plan that generates the right volume of targeted traffic with the right visitor-to-lead conversion rate. And that’s how we hit our revenue target.
3. How competitive your online marketplace is
Two of the biggest reasons we can’t put a fixed dollar value on the cost of our services from one client to the next are the variation in both competitiveness and size from one industrial sector market to the next.
If you owned the only restaurant in a busy neighborhood, foot traffic might come easily without a heavy investment in the promotion of your business. But with ten other restaurants on the block, you’d be looking at a very different situation. And at the same time, imagine how that volume of foot traffic would change if your busy neighborhood were in The City, London, versus Brentwood, Essex.
For a corporates seeking targeted traffic and resulting sales-qualified leads, the situation isn’t much different. Thankfully, the real data we’ll collect and analyze during our pre-contract process will give us a sense for how difficult it will be to achieve your desired results. The volume of work required and associated costs will fall directly out of those findings.
Wooshly, a wholly owned division of Digital Blank, is boutique end to end sales and marketing provider businesses. We believe that B2B firms are the most underserved market when it comes to sales and marketing solutions. There have never been more consultants – but they solve only problems which clients identified themselves – and only in their narrow expertise. There have never been more agencies – but none of them have know-how in sales. There have never been more tools – but so often their value is limited by poor implementation. We are here to help you tap into the digital opportunity to help your business grow.
86-90 Paul Street
London, EC2A 4NE
+44 330 2220018